Affiliate Partners

Partner with Joy and grow your revenue by promoting a Canada-facing online casino brand. Our affiliate program is built for publishers, streamers, affiliates, and marketing partners who want a straightforward, reliable way to monetise traffic. We work closely with partners of all sizes and provide the tools and support you need to convert audiences into active players.

Program purpose

Our goal is simple: form long-term partnerships that benefit both parties. We welcome affiliates who bring quality traffic from Canada and other accepted markets. Whether you run a review site, stream casino sessions, run paid acquisition, or manage social channels, we aim to convert your audience into engaged players while maintaining fair commercial terms.

Partnership benefits

We offer a clear, partner-friendly setup with practical advantages for Canadian partners. Benefits include personalised account management, flexible promotion options tailored to your audience, and timely support for campaign launches. Partners also get access to campaign-ready creative assets and regional payment information to help reduce friction for Canadian players.

Commission structure

We provide flexible commission models to match different partner strategies. Options include revenue-share arrangements, cost-per-acquisition structures, and hybrid deals based on performance and traffic type. Commission levels and qualification rules are reviewed individually so we can align incentives to your channel and audience. Exact rates are agreed during onboarding and recorded in the partner agreement.

Tracking and reporting transparency

Accurate tracking and clear reporting are core to the programme. Partners receive access to a secure partner portal with performance metrics, click and conversion logs, and downloadable reports. We prioritise transparent tracking so you can monitor campaigns, resolve discrepancies quickly, and optimise performance with reliable data.

Marketing tools and support

We supply a full set of marketing materials to help you start fast. That includes banners, landing pages tailored for Canadian players, creative copy snippets, prebuilt tracking links, and seasonal creatives for active promotions. Each partner is assigned an affiliate manager who helps with creative testing, landing-page choices, and compliance checks to ensure your campaigns meet local regulations.

Long-term cooperation

We look for steady, professional relationships rather than short-term gains. Regular performance reviews, customised offers for high-performing partners, and open communication are part of our approach. If you want to join or discuss a bespoke arrangement, contact our affiliate team at [email protected] — we’ll reply with next steps and onboarding details.